Advising Compagnie Européenne de Crédit, credit brokerage business unit of Financière CEP group, in connection with the acquisition of ACE Crédit.
With a market share of c.13 %, Compagnie Européenne de Crédit ranks first of credit brokers in France and becomes a leader in the Paris region. This new transaction serves the group ambition to become the leading European broker in credit and insurance.
Within Compagnie Européenne de Crédit – credit brokerage business unit of Financière CEP group, a group owned by JC Flowers & Co. alongside CHG Participations, the founder’s holding – ACE Crédit, created 22 years ago by Joël Boumendil, becomes the leading brand of the group in the Paris region where this credit broker has focused its development strategy with 15 points of sale. ACE Crédit has besides strengthened its market position by developing a franchise network of a little more than 60 agencies all over the French territory.
The ACE Crédit brand naturally fits with the multi-brand, multi-channel strategy of Compagnie Européenne de Crédit where substantial and promising complementarities exist with Empruntis.com for the on-line activity and Empruntis l’Agence/Immoprêt for the off-line networks.
Financière CEP group thus pursues its external growth strategy in osmosis with the organic development of its two brokerage business units with the purpose of becoming the European market leader of credit brokerage and insurance brokerage.
The strategic ambition of the group is to offer to its clients differentiated approaches as a response to the diversity of their expectations, consistently with the developments of its banking and insurance partners.