On 29 January 2019, the Autorité de la Concurrence cleared, subject to commitments, the acquisition by Dr. Oetker group of the sole control of Alsa France, active in the market of baking aids. Considering the significant market share acquired by the new entity on the specific segment of dessert mixes, the Autorité de la Concurrence has approved an innovative solution consisting in the acceptance of a “fix-it-first” commitment in the form of a trademark licensing agreement and a sub-contracting agreement for the production of dessert mixes under the Ancel brand conceded to a third party selected by Dr. Oetker and approved by the Autorité de la Concurrence prior to the clearance decision (Saint Lucie). This trademark licensing agreement and sub-contracting agreement will ensure the existence of a credible alternative for the distributors of dessert mixes and in fine for the consumers, and thus, ensure that sufficient competition is maintained in the market.