De Pardieu Brocas Maffei has advised UI Gestion on the reorganisation of the share capital of Maison Routin – 1883, a leading in the production of flavouring syrups and beverages. Apax Partners Development and UI Gestion, co-investors, alongside 7 leading managers and Crédit Mutuel Equity, have finalised the acquisition of Maison Routin – 1883, to accelerate the growth of “1883”, positioning it as a leading global brand in the hot and cold beverage flavouring market.
Building on century-old expertise in the production of flavouring syrups and beverages from its location in the French Alps, and on the work of its team of 160 employees, Maison Routin has recently undergone a transformation driven by its emblematic “1883” brand, supplied to businesses and found in coffeehouses, bars and restaurants in more than 80 countries. It generates approximately €60m in revenue, of which 40% from international markets.
Maison Routin will also continue to operate as a well-known player in the French and Belgian syrups markets, serving retail customers with its Fruiss, Oasis Sirop and private-label brands.
Equipped with excellent manufacturing assets, Maison Routin will also drive growth by enhancing the density of its sales and marketing structure, pursuing its digital transformation and taking advantage of external growth opportunities.