De Pardieu advises next step influence (ADIT Group) on the acquisition of a majority stake in the agency Madame Bovary

De Pardieu has advised Next Step Influence, a strategic communication group formed through the merger of Antidox and ESL Rivington within the ADIT Group, European leader in strategic intelligence, on the acquisition of a majority stake in the corporate creative agency Madame Bovary.

Founded in 2014 by Pascal Couvry, Madame Bovary is a corporate creative agency based in Paris. It assists companies, institutions and associations in designing communication campaigns and initiatives that sustainably engage all audiences.

Other law firms involved in the transaction:

• Squair: founder / seller’s lawyers;
• Ryder & Davis: founder/seller’s M&A advisors.