De Pardieu Brocas Maffei has advised the sellers on the exclusivity negotiation with Alpha Private Equity, a major investor in Europe in the mid-market segment, concerning the sale of Impact Field Marketing Group, specialized in marketing solutions, to Alpha Private Equity alongside its management team led by Jean-Dominique Castellani.
21 Invest, who has been majority shareholder since November 2015, will hand over the group to Alpha Private Equity. The founders of Impact Field Marketing Group will sell their minority stake while the management team significantly increases theirs. The proposed transaction is expected to close in Q2 2022 – subject to customary regulatory approvals.
IFMG’s managers, who are reinvesting significantly, will rely on the expertise of Alpha Private Equity to accelerate the initiated strategy, in particular by continuing the European expansion and enlarging the portfolio of solutions.
Impact Field Marketing Group (IFMG) provides solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile and digital channels throughout the customer journey.