De Pardieu Brocas Maffei has advised the sellers (co-funders and the management) of New Immo Group, a leader in digital real estate in France through the SAFTI and megAgence brands, on the sale of 36% stake to Permira through its Permira Growth Opportunities Fund.
The company’s co-founders and managers are the majority shareholders. Qualium Investissement, who originally invested in New Immo Group in 2018, will retain its stake in the company.
Founded in 2010 and based in Toulouse, New Immo Group is a leading digital-native platform in its industry, operating under two brands: SAFTI and megAgence. SAFTI is a network comprising 5,500 agents in France, which have generated nearly 20,000 operations last year and has recently expanded in the Spanish and Portuguese markets. The megAgence network has 1,600 agents in France.
This investment from Permira will enable New Immo Group to speed up the execution of its strategic roadmap, with three key priorities: growth, technology, and international development. The funds raised will allow the company to strengthen its head office teams, invest in new tools to improve the performance of its agents, improve the platform, and bolster the notoriety of both brands. It will also support the company’s international expansion, particularly in high-potential markets such as Spain, Portugal, and soon Germany and Italy, with the aim to become a European leader.